Brand Manager (m/f)

 

Brand Manager (m/f) Luxottica Fashion Brillen Vertriebs GmbH Grasbrunn Plan activities and marketing budget in alignment with Oakley yearly business goals across different Channel of Trades; Monitor marketing initiatives results throughout the year, adapting them if necessary, to current business results.

Is A Global Leader In The Design Manufacture And Distribution Of Luxury And Sports Eyewear With High Technical And Stylistic Quality Among Its Core Strengths A Strong And Well-balanced Brand Portfolio Includes Iconic Proprietary Brands Such As Ray-ban Oakley Vogue Eyewear Persol Oliver Peoples And Alain Mikli As Well As Highly Attractive And Prestigious Licenses Including Giorgio Armani Burberry Bulgari Chanel Dolce&gabbana Michael Kors Prada Ralph Lauren Tiffany & Co Versace And Valentino ´s International Expansion Has Developed Its Geographic Footprint Worldwide The Group´s Global Wholesale Distribution Network Covers More Than 150 Countries And Is Complemented By An Extensive Retail Network Of Over 7200 Stores With Lenscrafters And Pearle Vision In North America Opsm And Lenscrafters In Asia-pacific Gmo In Latin America And Sunglass Hut Worldwide One Of The Group´s Competitive Advantages Is The Vertically Integrated Business Model Built Over The Years Covering The Entire Value Chain: Design Product Development Manufacturing Logistics And Distribution Product Design Development And Manufacturing Take Place In ´s Six Production Facilities In Italy Three Factories In China One In Brazil And One Facility In The United States Devoted To Sports And Performance Eyewear Also Has A Small Plant In India Serving The Local Market Imaginative - Passionate - Entrepreneurial - Simple & Fast Oakley Stands For Design Technology And Innovation Our Culture Will Take You Further From Your Current Thinking Than You´ve Ever Been We Aren´t Normal We Don´t Fit In We Don´t Compromise This Is The Kind Of Environment It Takes To Deliver The Unexpected Here You Don´t Have To Be Anyone You Aren´t Our Passion For What We Do Is Contagious And We Are United By An Innate Sense Of Responsibility To Ignite And Nurture The Passion That Is A Driving Force Behind Our Brand Join The Revolution For Our Location In Grasbrunn Near Munich We Are Looking For A Brand Manager (m/f) Oakley Dach As A Brand Manager (m/f) You Will Be Responsible For Driving The Brand To Continued Success Across Both Optical And Sport Wholesale Channels Across The Dach Region Responsibilities: Act As A Business Partner Actively Influencing Business Performance: Plan Activities And Marketing Budget In Alignment With Oakley Yearly Business Goals Across Different Channel Of Trades Monitor Marketing Initiatives Results Throughout The Year Adapting Them If Necessary To Current Business Results Prepare Marketing Reviews For Internal/external Meetings And Support The Team Preparing Monthly Business Reviews Aiming At Installing Credibility Of Marketing As A Business Driving Function In A Historically Sales Driven Environment Product And Assortment Expert: Develop Product Understanding Relative To The Dach Region Analyse Product Performance And Drive Assortment Recommendations Support Field Sales Team With Product Information And Story-telling In Order To Facilitate Qualitative Sell-in Market And Consumer Expert: Brief And Master Gfk Data Analysis Competitive Review Acquire And Adapt Consumer And Shopper Research From Corporate To Be Relevant For Germany In Order To Develop Consumer Understanding Define And Drive Media Plan For Dach: From Corporate Guidelines And Assets Drive Local Media Brief For The Region And Develop Local Media Plan Allocate Total Media Budget To Different Consumer Touchpoints Lead And Manage The Agencies Involved In Consumer Activations Define Trade Marketing Strategy: Definition Of Brand Visibility Strategy And In Collaboration With Tmk Manager Implementation Strategy In Different Channels Development Of Specific Branded Tools For B2b Communication Development Of Branded Sell-out Promotions Network Of Interaction: Internal: Sales Trade Marketing Brand Management Corporate Visual Merchandising Corporate Corporate Regional Team External: Customers Media Agencies Promotional Agencies Stoked If You Have This: So To Truly Succeed In This Position You Will Need To Have: Ideally More Than Five Years Brand Management Skills And Experience Preferably From Sport Industry Communication Skills And Passion For The Brand Consumer And Customer Understanding (wholesale Business) Promotion - Sell-in And Sell-out Concepts Digital Media Understanding Strongly Analytical Approach Along With Time Management And Organisation Skills Multi-tasking Team Player Great Passion For Sport Fluent In German And In English - As A Multilingual Department Any Other Language Are Desirable Your Application: We Look Forward To Your Application Including Your Desired Start Date And Your Expactation Of Salary To Apply Please Send Your Online Application With Reference "brand Manager (m/f) Oakley Dach + Your Postal Code" To Tobias Robida: Bewerbung@decom We Look Forward To You -gmbh Technopark Ii Werner-von-siemens-ring 14 D-85630 Grasbrunn Wwwcom Bachelor Master Diplom Kaufmann Kauffrau Verkauf Vertrieb Sales Werbung Marketing Lifestyle Sport Sportlich Brillen Bachelor Master Diplom Kaufmann Kauffrau Verkauf Vertrieb Sales Werbung Marketing Lifestyle Sport Sportlich Brillen Brand Manager (m/f) Plan Activities And Marketing Budget In Alignment With Oakley Yearly Business Goals Across Different Channel Of Trades Monitor Marketing Initiatives Results Throughout The Year Adapting Them If Necessary To Current Business Results Grasbrunn Bachelor Master Diplom Kaufmann Kauffrau Verkauf Vertrieb Sales Werbung Marketing Lifestyle Sport Sportlich Brillen

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